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EntiHub Documentation

Marketing Campaign Taxonomy

Marketing — Campaign Taxonomy & Brand Asset Metadata

Attribution and AI content tools need shared channel and campaign-type names—plus metadata about brand assets.

Why this is needed

GA, CRM, and ads disagree on channel names.
AI content agents need approved brand metadata.
DAM holds files; EntiHub holds governed labels.

Proposed entities in EntiHub

Governance settings

Setting	Recommended value	Why
`approvalRequired`	`true`	Taxonomy changes affect attribution.
`historyEnabled`	`true`	History of channel renames.
`allowSameAuthorApproval`	`false`	Maker/checker separation for sensitive changes.
`deletedRetentionDays`	`90` (or higher)	Soft-delete retention for auditability.

Entity definition (YAML sketch)

name: campaign_type
displayName: Campaign type
domain: Marketing
description: Campaign type
version: "1.0.0"
approvalRequired: true
historyEnabled: true
deletedRetentionDays: 90
displayRefColumn: type_code
uniqueConstraints:
  - name: uq_campaign_type_type_code
    columns: [type_code]
aliases:
  enabled: true
columns:
  - name: type_code
    dataType: string
    nullable: false
    maxLength: 32
  - name: name
    dataType: string
    nullable: false
    maxLength: 128
  - name: channel_group
    dataType: string
    nullable: false
    maxLength: 64
  - name: status
    dataType: string
    nullable: false
    maxLength: 16

YAML sketches

Sketches highlight the important fields and governance flags. Trim or extend columns to match your domain. See Setup Entity for the full YAML reference.

Sample data

type_code	name	channel_group	status
WEBINAR	Webinar	Digital	active
FIELD-EVT	Field event	Offline	active

Benefits for the company

Stable attribution labels.
AI content uses approved taxonomy.
Complements DAM instead of replacing it.